One of the most frequently asked questions clients ask when building their web presentation, if not the most common, is:
‘Why does my business need the blog page on my website?’
It’s hard to understand why you should make efforts and invest in something that doesn’t directly promote your brand. That’s why you built the website in the first place. To promote your business and sell what you have to offer.
However, in the ocean of websites offering similar services and products, it has become harder than ever to sell what you have to offer without efforts. No matter how great your products or services are. In addition to providing good-quality products, you need to attract potential customers and convince them that you are the one they should buy from. You, and not from your competition.
You must build trust in order to be taken seriously as a brand! Building trust is a process that takes time and efforts. And the best way to do so is to show that you care.
So, what does the blog have to do with it?
A lot! When building trust, which is absolutely crucial in promoting your brand, you should demonstrate your relevance in the industry first. You are the one that has knowledge and skill that your customers are seeking. And the best way to prove your expertise is to provide relevant information from the industry you operate in. By educating your clients on the latest trends in your niche, covering current topics and providing relevant information, you demonstrate your knowledge and competence. You show how familiar you are with the happenings in the industry.
As long as you provide content that people search for on the Internet, you will attract visitors to your website. They won’t come to your website if they don’t need what you’re offering. So, this is your chance to show off as a professional, cover most searched for topics and provide relevant data. This is how you build trust with your potential clients.
They see that you are the one who knows how to provide help they absolutely need and seek for. It’s a psychological process that they are often not fully aware of. Your goal is to convert those visitors into leads, and later into clients and users of your products and services.
SEO Optimization and Why You Need it
It’s not only about providing relevant content from the industry, it’s about optimizing it as well.
What is SEO on page and why it matters?
In addition to producing engaging, no copy/paste content, which is not easy to attain in the realm of the same information on the same topics, content also needs to be optimized. Search Engine Optimization includes the use of carefully chosen keywords and phrases sprinkled throughout the text in a particular way, so that the blog post appears on the Internet in the places where your potential customers are.
SEO is must-do in the production of digital content and it requires following a set of rules, so that your content serves the purpose.
To sum up
Content marketing plays a very important role in promotion of your business, although not directly.
However, it has become an inevitable marketing method. Promotion of your brand through content.
Content is your best marketing tool! Don’t hesitate to exploit it!